He was 78% right on those. Below, we’re passing along his #1 prediction for the the next decade (2020-2029).
It’s an intensively-heavy one. That we’ll admit. However, like all rewarding things in life, it requires our individual attention to self-responsibility and effort.
That, dear reader, is why we like reading & hearing Perry’s take on The Agility Decade.
This prediction, without question, is absolutely worth your uninterrupted time.
This is the decade of 95/5, not 80/20. 95/5 is the sauce behind predictions #8 and #10: Frictionless systems run flawlessly… until suddenly they don’t work at all. Google is frictionless and free… until one day the search engine goes down for twelve hours.
The electrical grid works perfectly until a substation goes up in flames – and you can’t even pump gas.
This means opportunity landscapes that were long impenetrable will suddenly, without warning, have gaping holes. This is how opportunities will present themselves in 2020-2029. Yawning crevices in the ground after a Richter-9 earthquake.
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This demands YOU not being so codependent and consumed with feeding the system that your life and career shatter when it breaks.
At least one major platform will experience a catastrophic outage. There will be opportunities only 100 billion dollar corporations can meet – yet also innumerable ten thousand dollar and million dollar opportunities, that ordinary, agile men and women can seize.
This is the decade to think strategically about everything you do… and don’t do. This is the decade to say NO to 80% of what crosses your path… maybe 95%. Most opportunities are fool’s gold.
In 2029 when you look back… ONE thing you said yes to will have made all the difference. The only reason you were able to say YES to the prince was you said NO to 19 frogs.
Digital Marketing & Tech Leader
Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art and psychology.
He founded the the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology.
He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices.
This article originally appeared on Perry Marshall’s blog, here.
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